Life is stressful. You know it, I know it. Going to the gym isn’t fun, getting up in the morning isn’t fun because you know you have to go to a job that you probably don’t like, struggling though traffic isn’t fun, paying bills isn’t fun. We all seem to reach for those small victories throughout the day just to be able to say that we smiled at some point during the day before going to bed for the night just to get up and do it all over again. Fun is the goal. Most of us only work so that we can afford fun. But what if we could find a way to implement simple pleasures into our daily lives that not only brightened our day but also help us stay just a little fitter or help us clean up the environment. Enter The Fun Theory, a Volkwagen initiative with this goal in mind.

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.